The unique women’s fragrance collaboration between television personality and celebrity chef Roblé Ali and top perfumer Frank Voelkl of Firmenich has resulted in two final “fragrance recipes” that competed to be chosen by the consumer, and many of Roblé’s close personal friends as the final CLIQUE by Roblé perfume. His first women’s fragrance will hit beauty counters and department stores nationwide in the spring of 2014.
“For close to a year, Frank and I have been working on our Fragrance Recipe,” said Roblé. “Finding the perfect balance to incorporate scents from some of my favorite culinary works required a lot of fine-tuning and multiple trials. It started with the idea of developing an irresistible fragrance recipe that could maintain the freshness of a citrus cocktail on top with an alluring and sexy dessert base containing notes from one of my favorite dessert creations – “French Toast Crunch,” the star of Bravo’s Chef Roblé & Co. added.
All the hard work has resulted in two very distinguished finalists. “With the similarities between the culinary arts and perfumery, this is actually the first ever ‘Fragrance Recipe,’ and we knew that selecting the winner deserved a different and unique approach,” Roblé stated.
During the private event, fragrance enthusiasts joined Chef Roblé to smell and test the competing fragrances, and signature Roblé & Co. food and cocktails were also served.
“Wearing and living with the fragrance recipe during an event is a real life test. This is how to distinguish what’s better and what’s BEST! I can’t think of a more appropriate way to pick the final scent from the two great fragrances we’ve been working on for so long,” said Roblé.
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